In the past two years, businesses’ desire to understand and connect with the mobile user has spread like a contagion, infecting nearly every vertical market with equal virulence.
This report, based on the survey results with nearly six thousand respondents across ten countries, sheds light on the following questions:
- What is the current state of mobile engagement
- Are there unique differences between engaging for technical support vs. engaging along the path to purchase during a shopping experience.
- Does engagement, simply by the nature of occurring while mobile, alter someones expectation of what makes an engagement successful or satisfactory?
- Are consumers expectations heightened simply because of the device in their hands?
Download this report now to find out more about mobile engagement and to take a deep dive into each data-based finding.