Marketers who see the customer path as a linear funnel are out of touch with their customers. The customer path contains multiple channels where customers expect marketers to remember their preferences and anticipate their needs. In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach them in personal and relevant ways — all from reliable data you collect.
The Adobe marketing guide shows you how to:
- Identify the data you need to map your customers’ journeys.
- Coordinate channels and use their strengths to deliver the best customer experiences
- Apply technology to build customer relationships, improve loyalty and increase ROI