Five years ago, the mobile revolution was in its adolescence. Now, itís in the midst of a growth spurt, and itís developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity.
Our report outlines survey results from marketing and IT decision makers who share how theyíre using mobile today. Read Mobile is the strategy to learn:
- The four components of the mobile maturity lifecycle
- Why mobile apps are crucial to a successful mobile strategy
- The role analytics plays in reaching mobile maturity