Adobe offers powerful personalization tools that help you give your customers custom experiences every time they interact with you. With Adobe, you can take control of your data, use AI to achieve scale, and see incredible results.
Adobe Target helps marketers deliver relevant, personalized experiences to highly targeted audiences based on behavioral analytics and audience data. Powered by AI and machine learning, users can deliver individualized customer experiences at massive scale.
in our 24-criteria evaluation of experience optimization platform (EoP) providers, we identified the eight most significant ones — Adobe, dynamic Yield, Evergage, Monetate, optimizely, oracle, sAs, and sitespect — and researched, analyzed, and scored them. this report shows how each provider measures up and helps customer insights (Ci) professionals make the right choice.
In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, evergage, google, IBM, localytics, Mixpanel, optimizely, sAs, and Webtrekk — and researched, analyzed, and scored them. this report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read The Path of Experience to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more.
Read the guide to learn:
The role of dynamic merchandising in engaging customers
Steps to create compelling customer experiences using audience segmentation and personalization
Ways to scale customer experiences to create powerful connections, no matter the device or channel
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To set themselves apart, companies need to shift to an experience-first approach that keeps customers engaged as they move from device to store and back again. Read Moving Beyond Click and Mortar: 5 Steps to Experience Excellence to learn how you can blend digital and physical channels into a fully connected customer journey.
Read the guide to learn how top retailers:
Shift from channel-first to customer-first
Build unique experiences around their brand story
Differentiate their experiences with digital
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Personalized customer experiences can drive double-digit revenue growth for your business. However, poor personalization can hurt your bottom line, as consumers switch from companies that fail to meet expectations to those that do.
In this playbook, we provide clear guidance to help you formulate a winning personalization strategy for your organization over three phases of maturity: Embrace, Expand and Excel.
Using your desired number of seats, we have compared Adobe Acrobat Stardard CPL/TLP published pricing to Nuance volume pricing. Download this calculator to see how much you can save with Nuance PDF Converter Enterprise.
Since Adobe debuted the PDF file format in the early 1990s, it has become the defacto standard for electronic documents in many markets. While engineers, publishers, and printers push the format to its technical limits with rich media and 3-D content, the general office worker comprises the PDF-using majority.
Le cloud est devenu un incontournable des technologies de l'information depuis près de dix ans. SaaS (Software-as-a-Service), IaaS (Infrastructure-as-a-Service), PaaS (Platform-as-a-Service) et désormais XaaS (Anything-as-a-Service) : autant de solutions technologiques proposées sous forme de services qui stimulent l'adoption de ce que nous appelons collectivement les services cloud.
Soucieuses de transformer au plus vite leur activité, les entreprises du monde entier font appel aux technologies numériques pour gagner en agilité et en efficacité, réaliser des économies et offrir à leurs clients une expérience hors normes. Les processus de signature documentaire représentent l’un des plus grands atouts pour accélérer cette transformation.
De plus en plus d’entreprises trouvent leurs audiences en ligne. Celles qui ciblent leurs clients par le biais d’un message cohérent sur l’ensemble des canaux digitaux obtiennent un meilleur retour sur investissement.
Il suffit de se promener en ville ou de se rendre dans une entreprise pour constater que le mobile est devenu le nouveau système d’exploitation de l’humanité. Le téléphone envahit nos vies. Il nous réveille le matin, nous propose des itinéraires de remplacement pour éviter les bouchons ou nous permet d’obtenir un bon de réduction dans la queue d’un fast?food.
Les marketeurs dans le domaine des médias et du divertissement
ont toujours joué à un jeu de cache-cache aux enjeux élevés avec
leurs audiences, à la recherche de fans à forte valeur ajoutée. Mais dans le monde digital d’aujourd’hui, en constante évolution, les règles ont changé.
Au fil du temps, les marketeurs qui se consacrent aux services financiers ont été témoins de l’émergence et du déclin de bien des stratégies d’acquisition. Les agences physiques dominaient autrefois l’univers des achats.
Web content management now constitutes mission-critical software to help drive successful communications with customers. Application leaders focused on enabling effective digital experiences should use this document to help them in selecting the most appropriate vendor and solution.
Marketing leaders will find a host of new vendors in this year's Magic
Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement.
In our 35-criteria evaluation of data management
platforms (DMPs), we identified the 11 most
significant ones The ADEX, Adform, Adobe,
KBM Group, Lotame, MediaMath, Neustar,
Nielsen, Oracle, Salesforce, and Turn and
researched, analyzed, and scored them. This
report shows how each provider measures up
and helps B2C marketing professionals make the
As customer expectations evolve alongside digital
capabilities and channels, it’s not enough to offer cool
experiences. Now they must be cool personal experiences
that anticipate the customer’s needs and desires before
even she knows about them. This change requires
us to think much more broadly about how we use
personalization. Already brands adopting strategies and
tools for personalized experience design are gaining a
sustainable competitive advantage over brands that aren’t.
According to a recent study, “76 percent of marketers said marketing had changed more in the last two years than in the previous fifty.”1 From apps like Uber and Airbnb that reengineer entire markets to mobile, omnichannel commerce, virtual reality, and the Internet of Things, marketing is being built anew.
With all the devices and channels out there, it’s harder than ever for companies to maintain a consistent brand experience. There are more ways for customers to connect with companies than ever before. And they expect each and every interaction to feel connected, cohesive, and personal. For marketers to connect the dots for customers, they need to fully understand the customer journey.