Published By: Dell EMC
Published Date: May 09, 2019
.As midmarket companies pursue business growth, they must deliver differentiated products and experiences without compromising business or customer data. Crucial to this is having the most up-to date IT infrastructure to support the scale and complexity of a changing application landscape. Midmarket businesses (MBs) must modernize their data centers refreshing server infrastructure and automating their IT management processes. Those that do will propel business innovation and deliver superior customer experiences with secure, fast, and reliable business technology.
Download this paper, commissioned by Dell, to learn more.
Loyalty and rewards programs are powerful tools for brands to boost member engagement, acquisition, and retention. Learn why leading brands are turning to modern customer identity and access management (CIAM) solutions to scale their loyalty programs, improve user experience, and maximize ROI.
In this paper, we identify the challenges associated with transforming, expanding, and scaling customer loyalty and rewards programs and related membership initiatives, and present solutions based on real-world case studies from four industries. We explore the requirements for an enterprise-grade CIAM solution and address related issues such as build vs. buy and CIAM vs. IAM.
By examining four diverse case studies — and the resulting identity management solutions that were implemented by the respective companies — this paper provides valuable insight for any enterprise wishing to expand or uplift its customer loyalty program to meet membership needs in the age of the consumer.
Customer identity and access management (CIAM) is increasingly important for brands to deliver the seamless, secure digital experiences demanded by empowered consumers. As part of its Identity and Access Management Playbook, Forrester Research provides guidance to build a customer-obsessed IAM team that has the technical skills, business influence, and interpersonal attributes to architect a CIAM strategy and roll it out across functional groups.
Read the full report to learn critical considerations to make your CIAM team effective. Report highlights:
? Four essential roles for your CIAM team
? Why sharing and integrating customer data across organization barriers is critical for success
? The most important technical, business, and interpersonal skills to look for in CIAM candidates
The advantages blockchain can bring to the automotive ecosystem, both in facilitating
collaboration among participants and enabling capabilities for new mobility business
models, have gotten the attention of automotive executives. In addition to enabling a
single source of data, blockchain can facilitate device-to-device transactions, smart
contracts, and real-time processing and settlement. For the automotive industry, this
translates into improvements and operational efficiencies in areas such as supply chain
transparency, financial transactions between ecosystem participants, authenticating
access to cars, and customer experience and loyalty.
Delivering personalized customer experience remains the top business challenge for communications
service providers (CSPs). Ovum's recently published 2018 ICT Enterprise survey saw almost all CSP
IT executives interviewed identify delivering personalized customer experience as one of their three
most important business challenges for the next 18 months. This trend emphasizes the high priority
CSPs place on how customer relationships are managed. However, several factors have an impact on
CSPs' ability to identify and then deliver customers' core needs. These include understanding the data
sets they should focus on; collecting, cleansing, and consolidating these data sets; and having the
right expertise to mine the data sets.
If a retailer views “Buy Online, Pickup In-Store” as purely e-commerce, they’re losing. Each transaction in which customers pickup in-store is a chance to add value to the relationship. Whether that means speed, cross-selling, or a unique bit of customer service that amplifies the visit, BOPIS plays just as important a role as the rest of the brick-and-mortar experience. Some trips may not translate to additional purchases right then and there, but the way a retailer handles pickup can dictate how the customer feels about the brand.
To get the most out of BOPIS, retailers should ask themselves a few important questions.
To become more effective, enterprises must fast-track projects to digitally connect their organizations. Building value and providing compelling customer experiences at lower cost requires more than a quick technology fix; it demands a business and technological commitment to a new target operating model (TOM). This operating model should offer a way of running the organization that combines digital technologies and operational capabilities to achieve improvements in revenue, customer experience and cost. Enabling digital capabilities via the TOM is an ongoing process that requires DevOps skills and agile development techniques. This is easier to achieve with partners that have the requisite capabilities to help with the creation of new digital assets
Hear the highlights from industry leaders presented their experience in digital transformation at Reinventing Financial Services 2019. Hearing from executives leading IT, operations, and lines of business from companies such as USAA, Bank of America, HSBC, Prudential, and many others in this session, we’ll cover the strategies and tactics for building the platforms necessary for reinventing customer experience, empowering employees and creating te
Infrastructure efficiency and effectiveness directly support profit and growth as competition increases in the cloud and managed service provider (xSP) market. Savvy service providers understand that storage choices have a profound impact on not only their profit and growth, but also on their customer experience and retention. They also know that storage challenges in all those areas increase exponentially with scale. Infinidat storage platforms allow service providers to build and scale differentiated, profitable solutions without worrying about storage. Infinidat technology enables unprecedented efficiency, performance, and resiliency, while flexible business models make it easy for service providers to operationalize those platform advantages—including unique co-branding and promotional opportunities as part of the Powered by Infinidat program. Cloud providers worldwide trust their businesses to Infinidat storage. This paper explores a path for service providers to unlock greater sc
Market shifts and evolutions over time have brought us to a very unique point in B2B commerce. We’ve rapidly accelerated through several transitions: from a product economy, to the service economy, to the subscription economy, and today, the experience economy.
Download the whitepaper to learn how ServiceSource can provide the most comprehensive and streamlined customer journey experience that spans the entire B2B customer lifecycle.
Enterprises are cobbling together all the pieces that make up a digital business - improved analytics, scalable architecture, automation, and more engaging customer experiences, just to name a few. At the same time, they're facing the ever-present threats of cyber attacks and data breaches.
Revised Payment Services Directive (PSD2) is the European Commission (EC) and the European Banking Authority’s (EBA) newest regulatory directive to ensure customer security in the payments space, is upon us. In order to comply with these new regulations, you first need to ensure you have a good understanding of what they are, why they exist and how they will affect your organization’s business strategy moving forward.
Don’t let the potential business impact of PSD2 hang over your head. PSD2 can actually be a catalyst for your digital= transformation. With the right solution, you can provide a more secure, better user experience for your customers. If you are able to capitalize on PSD2 and implement a forward-thinking strategy, you can ultimately differentiate your brand from emerging competition — like neobanks, fintechs and wallet providers — and retain customer trust and loyalty.
While having the right tech is key to delivering great experiences, an equally important part of the equation is having the right people, processes and org structures.
Three best practices to design your org for successful experience delivery:
1. Cultivate the right skills and find the right talent for customer obsession
2. Set up org structures that encourage cross channel collaboration
3. Embrace the possibility of using external support to address the challenges of change management
Put your data in the hands of those who need it most, so they can act quickly to deliver great customer experiences. And a better bottom line.
Data is no longer the domain of a few. Everyone in your organization should be thinking about it. And more importantly, acting upon it. This means taking data insights out of the realm of data scientists and making them a natural part of everyone’s workflow — from the marketing department to the executive team.
To seize and capitalize on the data you already have, it’s important for analysts and marketers to rethink data—shifting from a reporting mindset to an action mindset.
74% of organizations want to be data driven, yet only 29% say they’re good at connecting analytics to action.
The fight for customer attention is a daily struggle, but it doesn’t have to be. With a data management platform (DMP), you can be confident that the experiences you deliver are the ones your customers want and expect.
o What a DMP can do for you
o The three functions of a DMP
o How Adobe Audience Manager can help
A better digital experience is only as good as the technology behind it.
We're serious about bringing you the best in customer experience platforms. And it shows. In Ovum's recent SWOT Assessment: Adobe Experience Cloud, you'll learn how advances in out technologies can help you build intelligent services, improve Adobe implementations, and integrate your own applications. So you can more easily deliver the tools that help your organization meet customer demands more quickly.
In the race to please customers and beat out the competition, there’s been a lot of talk about customer data platforms (CDPs). For marketers, a CDP is just what they’ve been looking for — a more comprehensive approach to unified customer data that lets you include raw personally identifiable information or sensitive data in your data pool.
But while IT teams see the ultimate value, they may question the idea introducing a new point solution that complicates their tech stack even more. The days of brute forcing customer experience with new technology are over. Today, IT teams need to make decisions about customer experience management that span the business and go beyond marketing. That requires a different approach to the customer data problem. To learn more about our solution to the customer data platform, read our article Real-time CPD. Real-time customer experience.
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide!
The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe.
Key topics that you’ll read more about in this year’s report:
• Optimising customer experience and delivering personalised experiences in real time.
• Using data better for smarter audience segmentation and targeting.
• Be wary of walled gardens. Control and own the data, and always be compliant.
• Automation is the future. Understand the benefits, learn how to use it.
Gartner conducts an annual magic quadrant on CRM lead management and Marketo has been named as a leader. Marketo leads all vendors in completeness of vision, and now part of Adobe, seek to continue that vision for a product that helps create the best possible customer experience.
Read the Gartner report Magic Quadrant for CRM Lead Management, and learn the following:
? How CRM lead management enhances the customer journey
? How CRM lead management can convert even more sales
? Why Marketo remains a Leader on the strength of its overall platform
Did you know that those who respond to a proactive online chat invitation are 6 times more likely to buy than the average website visitor? Download this paper for practical advice on using proactive chat to increase sales online sales and customer satisfaction.
Published By: Sitecore
Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
Published By: Sitecore
Published Date: Jul 08, 2009
This whitepaper discusses the need to target outcomes and focus on building a complete, 360-degree view of your customers -- who they are, where they came from, what they do, and how you can best meet their needs.
Of course you want to ensure your customers have a good experience, that
you’re creating brand loyalists and building a positive reputation along the
way, but most importantly, you want to impact your bottom line.
That’s where advocacy marketing comes in. Advocacy marketing is
harnessing the voices of your brand’s fans and leveraging them to increase
sales. Also known as word-of-mouth marketing, advocacy marketing is
using happy customers to promote your business — and sell more
Are we in the midst of a retail apocalypse?
In spite of doomsday headlines, brands that focus on the customer experience continue to succeed.
A good retail experience can be as complicated as incorporating innovative technology like 3D printing to create a clothing item on-demand, or as simple as focusing on the store employees.
Unfortunately, a lot of brands and retailers overlook the latter. In fact, only 35% of retail employees feel as though training is effective. That’s a scary number, because without a well-trained retail sales force, consumers are left to their own devices.