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Published By: AdRoll     Published Date: Dec 01, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
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marketing, attribution, association, adroll, online, survey, report
    
AdRoll
Published By: Bronto     Published Date: May 31, 2018
What you'll learn: • Why batch-and-blast email is losing its effectiveness and the email techniques to replace it. • How techniques like user-generated content and the mining of unstructured data can boost email effectiveness. • What artificial intelligence is offering today – and what it could offer years from now. • How omnichannel merchants can leverage physical locations as part of their online strategy.
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trends, ecommerce, marketing, strategy
    
Bronto
Published By: Facebook     Published Date: Mar 07, 2012
This report provides early insights from Nielsen's BrandLift product which analyzed survey data from more than 800,000 Facebook users in response to more than 125 Facebook ad campaigns from 70 brand advertisers.
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marketing, social media, emerging marketing, internet marketing, digital marketing
    
Facebook
Published By: ESET     Published Date: Sep 07, 2011
This report presents a comparative analysis on the performance, effectiveness and usability of seven security solutions from some of the world's largest security vendors.
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eset, security solutions for business, malware, antivirus, protection, cybercrime, anti virus, authentication, internet security, intrusion detection, intrusion prevention, security management, security policies, vulnerability management
    
ESET
Published By: Workday     Published Date: Aug 07, 2018
Read the whitepaper “Rochester Regional Health – Equipping HR to support the evolving demands of the health care industry” to learn how cloud-based technology helps respond to critical M&A business needs and drivers, improves operational effectiveness and efficiency, and enhances capabilities and streamline regulatory compliance.
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Workday
Published By: Symantec     Published Date: Oct 19, 2012
This report from Dennis Technology Labs compares the effectiveness of anti-malware products designed to run in virtual desktop environments. It aims to compare the effectiveness of current anti-malware software. Read on to figure out which ran best.
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virual environments, symantec, data security, malware, anti-malware products, security, data protection, virtualization
    
Symantec
Published By: Brainshark     Published Date: Oct 16, 2013
Breaking through to customers and prospects is harder in the midst of constant competitive messaging. Inside this E-book, you’ll learn about some of the innovative ways companies have used Brainshark’s solutions to identify the hottest prospects, engage customers, better enable their sales teams, and improve their processes.
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing, onboarding sales, sales new hires, mobile sales, sales mobility, powerpoint, ppt, presentation, video, video training, ipad, iphone, video marketing
    
Brainshark
Published By: Brainshark     Published Date: Oct 16, 2013
With the proliferation of the iPad and other tablets and mobile devices among sales and account managers, a new generation of enabling technologies and best practices has offered the opportunity to get more out of the out-of-office experience. This research brief examines the use of video tools by sales professionals within best-in-class companies, specially within a mobile environment.
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing, onboarding sales, sales new hires, mobile sales, sales mobility, powerpoint, ppt, presentation, video, video training, ipad, iphone, video marketing
    
Brainshark
Published By: Brainshark     Published Date: Nov 05, 2013
SiriusDecisions identifies five planning assumptions that must drive the agenda of sales enablement executives in the year ahead. From onboarding to demand creation to tackling mobile and social media, discover how to build integration between the marketing, sales, training and operations teams with the new sales enablement organizational model.
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing, onboarding sales, sales new hires, mobile sales, sales mobility, powerpoint, ppt, presentation, video, video training, ipad, iphone, video marketing
    
Brainshark
Published By: Brainshark     Published Date: Nov 05, 2013
Enabling sales mobility is key to gaining a competitive advantage. Help your sales team follow through at critical moments, and don't let opportunities go cold. In this video, a sales rep describes how his iPad and Brainshark helped him prepare, train, and engage his audience to advance an opportunity to close.
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing, onboarding sales, sales new hires, mobile sales, sales mobility, powerpoint, ppt, presentation, video, video training, ipad, iphone, video marketing
    
Brainshark
Published By: AlienVault     Published Date: Oct 05, 2016
Join us for an engaging 30-minute discussion where AlienVault CEO Barmak Meftah will interview guest speaker Forrester Security Analyst Joseph Blankenship on how organizations should assess their security program, validate the effectiveness of security monitoring tools, and plan for the future. This session will also provide a unique opportunity to ask the analyst your questions.
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AlienVault
Published By: Knightsbridge     Published Date: Sep 09, 2014
A healthy and vital team is a goal worth striving for. There may be conflict, but if it ever gets personal, team members catch themselves, apologize, and go back to talking about the issues. People have more productive conflict because they have the trust to engage directly with one another. They have more opportunity to develop their skills and get things done, because they’re spending less time and energy dealing with office politics. Download this ebook to learn how to diagnose your team's toxic problems and how to fix them.
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knightsbridge, team effectiveness, virtual teams, work teams, business teams, human resources
    
Knightsbridge
Published By: Knightsbridge     Published Date: Sep 09, 2014
There are three accepted ways to address team challenges. Identifying a common team goal, developing open communication, and clarifying roles and responsibilities are the most effective ways of addressing work team challenges.
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knightsbridge, teams, team effectiveness, virtual teams, business teams, work teams, human resources
    
Knightsbridge
Published By: Mimecast     Published Date: Feb 13, 2017
Mimecast has seen firsthand that not all email security systems perform equally well. But, until now, we’ve lacked the comparative data to prove our perceptions. In order to address this head-on, Mimecast has launched the Email Security Risk Assessment (ESRA). The Mimecast ESRA has three goals: 1. To test the Mimecast cloud security service against an individual organization’s incumbent email security system. To help the organization understand the relative efficacy of the security systems and to see the number, type and severity of email-borne threats that are currently getting into the organization. 2. To inform the security industry with hard data on the effectiveness of various commonly-deployed email security systems. 3. To inform the security industry with hard data regarding the number, type and severity of email-borne threats that are being actively used in attacks. Download Now!
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mimecast, email. esra, email security, cloud security
    
Mimecast
Published By: Genesys     Published Date: Jun 13, 2018
Ease, effectiveness and emotion drive great customer service, but top-line growth requires that application development and delivery (AD&D) professionals keep an eye on trends. Forrester Research has identified 10 customer service trends in 2018 for AD&D and others who support customer service. Before you strategize on improving your quality of service, read this Forrester Report by Vice President and Principal Analyst Kate Leggett. You’ll learn which investments are critical and the advantages of: • Focusing on context and inquiry type to deliver the best customer experience • Using automation and AI to uncover new revenue streams and transform operations • Exploring new labor models to maximize human connections in a digital world
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customer service, ease, effectiveness, automation
    
Genesys
Published By: Progress     Published Date: Mar 26, 2018
Digital transformation has changed the face of business across the globe. New digital technologies— specifically, mobile devices—are opening new avenues for companies to engage their prospects and manage their operations with greater effectiveness and efficiency. However, in the healthcare space, the response to these technological innovations has been reserved. While it’s undeniable that digital transformation could bring great change to the healthcare space just as it has in other industries, obstacles like regulatory compliance and rigid systems of record discourage the adoption of new tools and technology. This has led to frustration from all sides of the healthcare ecosystem. Many people are accustomed to using intuitive digital applications in their everyday lives, so when healthcare applications deliver archaic user experiences, everyone is left wanting more. Patients and members want applications that enable them to manage their health more easily. Providers want to provide new
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Progress
Published By: Madden Communications     Published Date: Sep 28, 2017
In order for brand promotion activated at retail by POP materials to succeed, it must drive sales. However, retail activation materials aligning with and supporting your national brand are just as important. Many marketers fail at this due to a lack of reliability, effectiveness and value. In this white paper you’ll learn about: • Reinforcement of your brand • Faster speed-to-market • Improved quality & consistency • Cost savings Increasing efficiency
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Madden Communications
Published By: Anaplan     Published Date: Sep 07, 2018
Innovate the supply chain, improve the business For many companies, supply chain performance affects 100 percent of company revenue but only part of the income statement. Supply chain problems have significant impact across the rest of the business, as do supply chain successes. If you could improve the health and visibility of your supply chain and your business, wouldn’t you? Together with Supply Chain Management Review (SCMR), Anaplan surveyed dozens of supply chain leaders about the effectiveness of their supply chain management strategies. Survey data capturing trends in supply chain challenges and opportunities Practical tips on improving supply chain performance Insight on the important connection between supply chain and business performance
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Anaplan
Published By: Optymyze     Published Date: Feb 05, 2018
Not too long ago, successful selling was all about power suits, firm handshakes, a persuasive attitude and gut instinct. Since then, the underlying map to sales success has changed dramatically. Today, the rock stars of any sales team are the reps who rely on data instead of intuition, and tools instead of tales. Read this article to learn how data and analytics enable sales reps and managers to improve sales productivity and more: • Gain a better understanding of your leads and prospects and personalize your approach. • Maximize the performance of new members of the sales team. • Increase compensation effectiveness. • Optimize territories.
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sales performance, sales performance management, sales data and analytics, sale operations, sales team performance, sales force
    
Optymyze
Published By: CloudTask     Published Date: May 11, 2018
Creating new content takes an incredible amount of time and resources for your internal teams. Maybe you’re even paying an agency a good percentage of your budget to do it for you. Whilst content, from blogs to eBooks, and videos to white papers, does have a lot of value, that value comes at a cost. This isn’t the only issue with generating new leads through content. The effectiveness of sharing content via email is declining, it’s harder than ever to connect on the phone, people are apprehensive about immediately giving out their contact details, and social media has become more about likes and less about real results. In short, creating content to generate leads can be challenging, time consuming and expensive. But, what if you didn’t have to spend time and money creating content in the first place? What if you could generate qualified B2B sales leads without it?
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CloudTask
Published By: TIBCO Software EMEA     Published Date: Oct 03, 2018
The Insurance industry continues to undergo significant transformation, with new technologies, business models, and competitors entering the market at an increasing rate. To be successful in attracting and retaining the most valuable customers, insurance companies must innovate and increase the speed at which they respond to customer demands. Traditionally, the insurance software market was dominated by a handful of specialist vendors with products that were initially expensive, difficult to deploy, costly to maintain, and did not provide the speed needed for today's market. Now there has been a shift away from these "black box" applications to platforms that allow insurers to make their algorithmic IP available to business users, allowing much faster response to business demands. The algorithmic platform approach also comes at a fraction of the cost of black box solutions, while delivering advanced analytical techniques like Machine Learning and Artificial Intelligence (AI).
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artificial intelligence, machine learning, dynamic pricing, predictive claims, real-time fraud, contextual customer experience, operational effectiveness
    
TIBCO Software EMEA
Published By: NAVEX Global     Published Date: Dec 07, 2017
The Definitive Guide to Third-Party Risk Management is a comprehensive resource full of insight, advice and examples to help organisations identify and address their third-party risk. A strong third-party risk management programme will help your organisation make smart choices when it comes to engaging with third party business partners. It will also protect your organisation from the risks that third parties can present. This guide is divided into three main sections: PLAN, IMPLEMENT and MEASURE. In these sections you’ll find the information and tools you need to develop a risk-based strategy, define third-party risk and a standard due diligence process, implement continuous monitoring of third parties and identify areas in which you need to improve your programme’s effectiveness.
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risk management, third – party risk, navex, safeguard, risk – based strategy
    
NAVEX Global
Published By: Macquarie Telecom     Published Date: Mar 30, 2015
This Guide will help companies to improve the effectiveness of their existing strategy or are looking to make their first move into the cloud.
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virtualisation, cloud computing, softward defined datacentres, software define networking, hybrid cloud, hybrid, cloud, cloud solutions, make first move into the cloud, best practices cloud computing, security data, disaster recovery, security management, data protection, database security, virtualization, infrastructure
    
Macquarie Telecom
Published By: IBM APAC     Published Date: Mar 19, 2018
Within the next 12 months, solid-state arrays will improve in performance by a factor of 10, and double in density and cost-effectiveness, therefore changing the dynamics of the storage market. This Magic Quadrant will help IT leaders better understand SSA vendors' positioning in the market.
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IBM APAC
Published By: NAVEX Global     Published Date: Apr 20, 2018
Learn everything you need to know about effectively managing your third party risk-from defining a due diligence process to creating risk-based strategy-in our comprehensive guide. What you'll learn: -How to define your goals and create a strategy -How to manage your third-party risk management programme -How to track and improve your programme's effectiveness
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NAVEX Global
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