Based on a survey conducted by ServiceXRG, this paper explores the use and effectiveness of remote support technology across all industry sectors and how companies can take remote support to the next level to significantly improve the support transaction process, reduce service delivery costs and increase solution effectiveness.
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased. By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
Enterprise marketing software is widely recognized as a key enabler for improving effectiveness and efficiency of marketing teams. However, for marketers who are already facing intense scrutiny over budgets and campaign effectiveness, few are willing to stick their necks out to recommend implementing a marketing automation system.
This white paper outlines how B2B marketers can build the foundation for their own lead nurturing programs to increase campaign effectiveness, maintain the interest of prospects through the entire sales cycle, and deliver automated time- and event-triggered inbound and outbound programs.
Learn what you can do to unify development processes, drive down development costs and improve productivity and coordination across distributed teams. Leverage existing investments in tools, systems and methodologies to increase visibility, control and effectiveness with your application development processes.
Regular usage of Salesforce CRM is important to driving full adoption.
To achieve that goal, sales reps need to know how the application benefits them, day after day. The bottom line: Salesforce CRM is not just a tracking tool, it's a sales effectiveness tool.
Improving your company's efficiency and effectiveness, no matter its size. This white paper from SAP offers guidance on how to improve the efficiency and effectiveness of your company with business intelligence.
There are many ways to increase revenue for your business. One of them is to evaluate and improve the success of your company's website in search results. SEO (Search Engine Optimization) is the practice of optimizing a website so that it achieves higher organic rankings on search engine sites like Google, Yahoo and Bing. In fact, according to the 2009 Forbes Ad Effectiveness survey, SEO is the most effective marketing channel today.
Published By: CollabNet
Published Date: Mar 30, 2012
Strategies on how to build and maintain a good product backlog. She describes the overall concepts and techniques for backlog management and how each of the project contributors can contribute to its overall effectiveness.
As renowned cost accounting professor Chuck Horngren
notes, corporate finance executives can deliver the greatest
value by establishing the sturdiest foundation of timely, reliable
and relevant facts. This analytical platform ultimately enables
their organization’s most important measures – including
revenue growth, return on invested capital and profit growth as
measured by EBITDA – to outpace the financial outcomes of
the competition. The goal is to support speed and effectiveness
Mobile is more than likely a part of your marketing mix, but chances are, you haven’t defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
Published By: Campaigner
Published Date: Apr 30, 2015
This report is about how to create an effective email drip campaign that will: maximize email campaign's effectiveness, send relevant content, and build relationships to ultimately sell to them forever.
Published By: Tripwire
Published Date: Jul 08, 2008
This paper outlines the nature of infrastructure integrity, change auditing, and compliance solutions. It describes how an investment in configuration assessment and change auditing solutions can stabilize IT operations, lowering the operational costs associated with the IT infrastructure; be a force multiplier; and provide a solid foundation that increases the effectiveness of the investment in information security.
Read this white paper to learn how to:
- Use B2C best practices to meet buyer expectations for enhanced online experiences
- Deliver multiple combinations of products and services for faster, streamlined quoting and ordering
- Support complex buying cycles and selling executions across channels and markets—and around the world