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Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua, data integration, data mining
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
Tags : 
marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua, data integration, data mining
    
Oracle
Published By: IBM     Published Date: Jan 02, 2014
The data center is challenged. Many midsize businesses simply do not have designated personnel to care for their data center; they have only a standard room to host the company server and storage infrastructure and have no luxury to expand. In short, they must work within their constrained space.
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ibm, virtualization, midsized businesses, consolidation, optimize virtualization, workload management, automation, increase innovation, improve performance, cost control, it budgets, market demands, data center, infrastructure, company server, business applications, strategic plans, business environment, improve effectiveness, competitive position
    
IBM
Published By: IBM     Published Date: Jul 22, 2014
At the heart of a successful agile development team is a skilled group of developers. Agile software professionals continuously deliver on their objectives, but they need robust development tools and practices to maximize their productivity. If you’re a software developer or solution architect, you'll gain the insights you need to ensure your team has the right tools and practices to maximize your effectiveness in agile development.
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ibm, devops, developement, product development, agile, software, agile software, agile software professional, agile development, productivity, software development, solution architect
    
IBM
Published By: Cisco     Published Date: Apr 08, 2015
NSS research indicates that NGFW devices are typically deployed to protect users rather than data center assets, and that the majority of enterprises will not tune the IPS module separately within their NGFW. Therefore, NSS evaluation of NGFW products is configured with the vendor pre-defined or recommended,“out-of-the-box” settings, in order to provide readers with relevant security effectiveness and performance dimensions based upon their expected usage.
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next generation, firewall, malware, threat, complexity, costs, visibility, protection, network, enterprise, solution, security, data management
    
Cisco
Published By: Cisco     Published Date: Apr 10, 2015
More than ever, the data center is a gateway to opportunity, responsible for bringing together the data, applications, and IT resources needed to support growth and innovation. At Cisco we have the opportunity to observe how data center infrastructure is evolving in response to market and technology trends. In no particular order, here are five important strategies we see companies using to overcome the limitations of traditional IT infrastructure and transform their data centers to support innovation and growth.
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cisco, data center, effectiveness, applications, resource efficiency, strategy, it infrastructure, network architecture, network performance, data center design and management, virtualization, cloud computing, infrastructure, design and facilities
    
Cisco
Published By: Cisco     Published Date: Jun 02, 2015
This study highlights the costs and benefits of deploying the flexpod platform across the enterprise of a composite organization.
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cisco, data center, effectiveness, applications, resource efficiency, strategy, it infrastructure, tei, application integration, business intelligence, productivity, cloud computing, infrastructure
    
Cisco
Published By: Upsite Technologies     Published Date: Mar 02, 2015
This white paper presents and compares the effectiveness of two types of airflow containment systems (legacy and modular), the resultant impact on IT temperatures, the energy consumption and associated operational costs for the data center, and the projected return on investment (ROI) for implementing the containment systems.
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airflow management, data center management, power and cooling, containment, data center energy, servers, small business networks, blade servers, it spending, return on investment, green computing, data center design and management
    
Upsite Technologies
Published By: Nexsan by Imation     Published Date: Feb 26, 2015
Ballooning data growth and ever-shrinking IT budgets have combined to push higher-density disk arrays to the forefront for almost any organization contemplating investment in new backup solutions. That’s not surprising; after all, the promise of more backup capacity and performance in less data center real estate sounds irresistible to anyone seeking greater efficiency and cost-effectiveness from their existing IT infrastructure.
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imation, nexsan, storage, backup, backup and recovery, backup costs, network performance, storage management, email security, it spending, return on investment, total cost of ownership
    
Nexsan by Imation
Published By: Clicktale     Published Date: Feb 25, 2016
Businesses spend a lot of time and money on content creation. Forbes noted in Top 7 Content Marketing Trends That Will Dominate 2015 that 58% of B2B marketers plan on increasing their content marketing budgets in 2015. However, in many cases, the effectiveness of this investment and efforts are not obvious. In a study conducted by the Content Marketing Institute on B2C Content Marketing 2015: Benchmarks, Budgets, and Trends—North America, only 8% of the companies rated the effectiveness of their organization’s use of content marketing as “very effective”. You want to make sure that you’re spending your resources wisely and getting the highest ROI. So how can you choose correctly?
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marketing, business development, website development, sales, business practices, best practices, business intelligence, business management, customer relationship management, web development, productivity
    
Clicktale
Published By: IBM     Published Date: Dec 03, 2015
This research paper from Saugatuck Technology discusses the multi-sourced hybrid IT environment, including how to recognize the needs that can increase costs and compromise operations, and how to optimize the environments for peak effectiveness.  
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ibm, hybrid it, saugatuck technology, data center, research
    
IBM
Published By: IBM     Published Date: Mar 31, 2016
"IBM invites you to join us for an expert presentation and discussion of the methods and tools available to help Lean Six Sigma teams drive increased levels of efficiency, effectiveness and quality. This webcast will focus on how Lean Six Sigma teams can use collaboration tools to: Increase process efficiency and reduce waste Improve process quality and reduce variance Listen to the 'voice of the customer' to drive process improvement IBM Blueworks Live is a process modeling tool used by Lean Six Sigma teams to improve business performance and deliver greater value to customers and stakeholders."
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ibm, ibm operational decision manager, ibm odm advanced, process improvement, lean six sigma, best practices, business analytics, business process automation, business process management
    
IBM
Published By: IBM     Published Date: Apr 09, 2015
Discover service virtualization and how it fits into the big picture of software quality. In this book, Service Virtualization For Dummies, IBM Limited Edition written by industry analysts Marcia Kaufman and Judith Hurwitz, learn how to deliver higher quality software by increase the efficiency and effectiveness of your testing processes while reducing testing downtime and testing cost. The book covers the following topics and more: • Understand the changing relationship between IT and business — quicker delivery is required • Examine today’s complex applications — mobile, web, social meet middleware, packaged apps, databases, and mainframes. • Discover how to begin with service virtualization — build your business case. • Realize the benefits of service virtualization —enable earlier testing to eliminate surprises and reduce risk.
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service virtualization, software quality, testing processes, software testing, packaged apps, delivery, ibm, software development, it management, enterprise applications
    
IBM
Published By: McAfee     Published Date: Dec 28, 2009
McAfee Labs foresees an increase in threats related to social networking sites, banking security, and botnets, as well as attacks targeting users, businesses, and applications. However, in 2010 McAfee also expects to see an increase in the effectiveness of law enforcement to fight back against cybercrime is also anticipated. Read this report to learn more about what to expect in 2010.
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mcafee, cybersecurity, hackers, malware, security threats, trojan horses, virus protection, vulnerability assessments, vulnerability management, web application security, anti spam, anti spyware, anti virus, application security, identity management, internet security, policy based management, security management, security policies, web service security
    
McAfee
Published By: BlueHornet     Published Date: Jun 11, 2008
The effectiveness of your targeting and personalization efforts are only as good as the data used to power them. This article will help you discover effective ways of collecting subscriber data -- allowing you to drive campaigns that evolve as your subscribers' preferences and behaviors change over time.
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blue hornet, bluehornet, data collection, data mining, subscriber information, subscriber, newsletter design, newsletter managment, campaign managment
    
BlueHornet
Published By: Bronto     Published Date: Feb 01, 2018
What you'll learn: • Why batch-and-blast email is losing its effectiveness and the email techniques to replace it. • How techniques like user-generated content and the mining of unstructured data can boost email effectiveness. • What artificial intelligence is offering today – and what it could offer years from now. • How omnichannel merchants can leverage physical locations as part of their online strategy.
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email, omnichannel, retail, ecommerce
    
Bronto
Published By: InfusionSoft     Published Date: Apr 07, 2011
Infusionsoft, the Leader in Marketing Automation Software has created a simple Guidebook to help business owners navigate online growth.
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internet marketing, infusionsoft, small business success, website effectiveness, traffic generation, list building, contact management, e-mail marketing
    
InfusionSoft
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
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spredfast, converged media, social media, social advertisements, earned media, consumer engagement
    
Spredfast, Inc.
Published By: Quantcast     Published Date: Feb 13, 2015
With tons of data available throughout the customer journey, it’s important for advertisers to know which metrics will help them determine their online ad effectiveness. Evaluate your own performance with these simple questions every advertiser should ask.
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ad performance, advertising solutions, best practices, quantcast, ad terminology
    
Quantcast
Published By: Symantec     Published Date: Aug 09, 2013
As virtualization-aware endpoint security solutions continue to evolve, more and more functionality is offloaded from a single VM to its supporting infrastructure in the form of Virtual Appliances (VA). In addition to considering the performance impact of this re- architecting, administrators must also ensure that the protection offered remains fully-functional, even in virtual environments. Learn More.
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symantec, security, threat, report, key findings, best practice, strategy, technology
    
Symantec
Published By: Brainshark     Published Date: Nov 05, 2013
If it's everyone's job to enable your sales team, it's no one's job. This study highlights the lack of a consistent definition for the sales enablement function, and the importance of this role in organizations today to bridge the disconnect between marketing and sales goals.
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing, onboarding sales, sales new hires, mobile sales, sales mobility, powerpoint, ppt, presentation, video, video training, ipad, iphone, video marketing
    
Brainshark
Published By: Brainshark     Published Date: Nov 05, 2013
Breaking through to customers and prospects is harder in the midst of constant competitive messaging. Inside this E-book, you’ll learn about some of the innovative ways companies have used Brainshark’s solutions to identify the hottest prospects, engage customers, better enable their sales teams, and improve their processes.
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing, onboarding sales, sales new hires, mobile sales, sales mobility, powerpoint, ppt, presentation, video, video training, ipad, iphone, video marketing
    
Brainshark
Published By: Brainshark     Published Date: Nov 05, 2013
How are you helping to drive revenue? Sales enablement involves collaboration from every part of the organization. This E-book takes an inside look at how today's organizations can impove sales productivity - and put an end to "random acts of sales support."
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing, onboarding sales, sales new hires, mobile sales, sales mobility, powerpoint, ppt, presentation, video, video training, ipad, iphone, video marketing
    
Brainshark
Published By: Business Software     Published Date: Apr 04, 2013
As today’s global marketplace becomes more sophisticated, the number and complexity of mission-critical financial transactions that companies conduct on a day-to-day basis continues to grow exponentially. Even small and mid-sized businesses are plagued by a rapidly increasing volume of financial processes that are highly intricate and multi-faceted. These activities, while important, are administrative in nature and often distract staff from more strategic planning initiatives that directly impact company prosperity and growth. Additionally, as legislative pressures continue to grow, and the rules imposed by Sarbanes Oxley, BASEL II, and other regulations become more stringent, businesses need to find better ways to ensure compliance by effectively logging, tracking, auditing, and reporting their financial data.
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various types of business transactions, cost effectiveness, business-software.com, revealed, finance
    
Business Software
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