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Published By: Quantcast     Published Date: May 22, 2013
Read this Digital Marketing Depot white paper featuring Quantcast and WebMetro which will answer those questions, and explain new attribution approaches and digital metrics that will help you track and drive new prospects to take action.
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display advertising, attribution, quantcast, prospecting, clicks, conversion, last touch, real-time bidding
    
Quantcast
Published By: Quantcast     Published Date: Oct 02, 2013
With tons of data available throughout the customer journey, it’s important for advertisers to know which metrics will help them determine ad effectiveness. We’re asking clients the tough questions about their customers’ path to conversion to understand what drives them to take action and where to fine-tune campaigns to scale for business growth.
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ad performance, converting prospects, prospecting, customer engagement, customer insights
    
Quantcast
Published By: Quantcast     Published Date: Feb 19, 2014
In 2012, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this is an unnecessary waste of effort and budget! Thankfully the industry is rallying towards a viewability standard, signaling a new wave of accountability for publishers, advertisers and ad vendors. As advertisers embrace viewability, they can benefit from knowing that their ads are seen, eliminating waste, and increasing campaign accountability and effectiveness.
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quantcast, viewability, advertising, display advertising, advertising solutions, vendors, publishers, cpm
    
Quantcast
Published By: CompareBusinessProducts.com     Published Date: Jul 11, 2013
The costs of e-discovery are mind-blowing. Despite the technologists who announce advancements in storage, search and retrieval software to help drive down the unit costs, the frequency and sheer volume of e-discovery pushes costs in the opposite direction. With the ever burgeoning amount of data that is being created and retained each and every day, despite our best efforts to “govern” its retention, these costs seem destined to only escalate and further cut into corporate profits.
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legal, litigation, preservation, strategy, technology, e-discovery, cost effectiveness, career management
    
CompareBusinessProducts.com
Published By: IBM     Published Date: Oct 10, 2013
A though leadership white paper discusses how virtualization, cloud computing, and the proliferation of smart devices are helping companies meet their goals and be more effective with their IT investments but are placing increased demands on the datacenter network. Organizations can no longer afford to treat the datacenter network as an afterthought, and it is not sufficient to simply throw more ports or bandwidth at the problem. IBM offers a portfolio of datacenter network planning, integration, and management services designed to maximize customers' DCN success. By working with customers to plan and implement the appropriate network design at the beginning of an IT project, IBM can help customers meet their business requirements, minimize operating costs, and build in flexibility for the future.
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leveraging networks, virtualization, cloud intiatives, networking, cloud computing, datacenter, it investments, minimize operating costs
    
IBM
Published By: IBM     Published Date: Oct 15, 2013
Marketers’ biggest challenges and opportunities reveal the rise of the empowered customer
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customer experience, social media, changing market, digital world, shifting new channels, exceptional customer experience, ibm, technology adoption
    
IBM
Published By: Oracle     Published Date: Nov 21, 2013
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
Tags : 
marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation
    
Oracle
Published By: IBM     Published Date: Jan 02, 2014
The data center is challenged. Many midsize businesses simply do not have designated personnel to care for their data center; they have only a standard room to host the company server and storage infrastructure and have no luxury to expand. In short, they must work within their constrained space.
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ibm, virtualization, midsized businesses, consolidation, optimize virtualization, workload management, automation, increase innovation
    
IBM
Published By: IBM     Published Date: Feb 04, 2014
Take a look at the Smarter Commerce approach to trade promotion optimization for CPG manufacturers
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ibm, collaboration, competitive edge, trade planning, limited visibility, trade promotion, promotion optimization, pricing pressures
    
IBM
Published By: IBM     Published Date: Jul 22, 2014
At the heart of a successful agile development team is a skilled group of developers. Agile software professionals continuously deliver on their objectives, but they need robust development tools and practices to maximize their productivity. If you’re a software developer or solution architect, you'll gain the insights you need to ensure your team has the right tools and practices to maximize your effectiveness in agile development.
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ibm, devops, developement, product development, agile, software, agile software, agile software professional
    
IBM
Published By: Cisco     Published Date: Apr 08, 2015
NSS research indicates that NGFW devices are typically deployed to protect users rather than data center assets, and that the majority of enterprises will not tune the IPS module separately within their NGFW. Therefore, NSS evaluation of NGFW products is configured with the vendor pre-defined or recommended,“out-of-the-box” settings, in order to provide readers with relevant security effectiveness and performance dimensions based upon their expected usage.
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next generation, firewall, malware, threat, complexity, costs, visibility, protection
    
Cisco
Published By: Cisco     Published Date: Apr 10, 2015
More than ever, the data center is a gateway to opportunity, responsible for bringing together the data, applications, and IT resources needed to support growth and innovation. At Cisco we have the opportunity to observe how data center infrastructure is evolving in response to market and technology trends. In no particular order, here are five important strategies we see companies using to overcome the limitations of traditional IT infrastructure and transform their data centers to support innovation and growth.
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cisco, data center, effectiveness, applications, resource efficiency, strategy, it infrastructure, network architecture
    
Cisco
Published By: Cisco     Published Date: Jun 02, 2015
This study highlights the costs and benefits of deploying the flexpod platform across the enterprise of a composite organization.
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cisco, data center, effectiveness, applications, resource efficiency, strategy, it infrastructure, tei
    
Cisco
Published By: Upsite Technologies     Published Date: Mar 02, 2015
This white paper presents and compares the effectiveness of two types of airflow containment systems (legacy and modular), the resultant impact on IT temperatures, the energy consumption and associated operational costs for the data center, and the projected return on investment (ROI) for implementing the containment systems.
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airflow management, data center management, power and cooling, containment, data center energy, servers, small business networks, blade servers
    
Upsite Technologies
Published By: Nexsan by Imation     Published Date: Feb 26, 2015
Ballooning data growth and ever-shrinking IT budgets have combined to push higher-density disk arrays to the forefront for almost any organization contemplating investment in new backup solutions. That’s not surprising; after all, the promise of more backup capacity and performance in less data center real estate sounds irresistible to anyone seeking greater efficiency and cost-effectiveness from their existing IT infrastructure.
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imation, nexsan, storage, backup, backup and recovery, backup costs, network performance, storage management
    
Nexsan by Imation
Published By: Clicktale     Published Date: Feb 25, 2016
Businesses spend a lot of time and money on content creation. Forbes noted in Top 7 Content Marketing Trends That Will Dominate 2015 that 58% of B2B marketers plan on increasing their content marketing budgets in 2015. However, in many cases, the effectiveness of this investment and efforts are not obvious. In a study conducted by the Content Marketing Institute on B2C Content Marketing 2015: Benchmarks, Budgets, and Trends—North America, only 8% of the companies rated the effectiveness of their organization’s use of content marketing as “very effective”. You want to make sure that you’re spending your resources wisely and getting the highest ROI. So how can you choose correctly?
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marketing, business development, website development, sales, business practices, best practices, business intelligence, business management
    
Clicktale
Published By: IBM     Published Date: Dec 03, 2015
This research paper from Saugatuck Technology discusses the multi-sourced hybrid IT environment, including how to recognize the needs that can increase costs and compromise operations, and how to optimize the environments for peak effectiveness.  
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ibm, hybrid it, saugatuck technology, data center, research
    
IBM
Published By: IBM     Published Date: Mar 31, 2016
"IBM invites you to join us for an expert presentation and discussion of the methods and tools available to help Lean Six Sigma teams drive increased levels of efficiency, effectiveness and quality. This webcast will focus on how Lean Six Sigma teams can use collaboration tools to: Increase process efficiency and reduce waste Improve process quality and reduce variance Listen to the 'voice of the customer' to drive process improvement IBM Blueworks Live is a process modeling tool used by Lean Six Sigma teams to improve business performance and deliver greater value to customers and stakeholders."
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ibm, ibm operational decision manager, ibm odm advanced, process improvement, lean six sigma, best practices, business analytics, business process automation
    
IBM
Published By: IBM     Published Date: Apr 09, 2015
Discover service virtualization and how it fits into the big picture of software quality. In this book, Service Virtualization For Dummies, IBM Limited Edition written by industry analysts Marcia Kaufman and Judith Hurwitz, learn how to deliver higher quality software by increase the efficiency and effectiveness of your testing processes while reducing testing downtime and testing cost. The book covers the following topics and more: • Understand the changing relationship between IT and business — quicker delivery is required • Examine today’s complex applications — mobile, web, social meet middleware, packaged apps, databases, and mainframes. • Discover how to begin with service virtualization — build your business case. • Realize the benefits of service virtualization —enable earlier testing to eliminate surprises and reduce risk.
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service virtualization, software quality, testing processes, software testing, packaged apps, delivery, ibm, software development
    
IBM
Published By: McAfee     Published Date: Dec 28, 2009
McAfee Labs foresees an increase in threats related to social networking sites, banking security, and botnets, as well as attacks targeting users, businesses, and applications. However, in 2010 McAfee also expects to see an increase in the effectiveness of law enforcement to fight back against cybercrime is also anticipated. Read this report to learn more about what to expect in 2010.
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mcafee, cybersecurity, hackers, malware, security threats, trojan horses, virus protection, vulnerability assessments
    
McAfee
Published By: BlueHornet     Published Date: Jun 11, 2008
The effectiveness of your targeting and personalization efforts are only as good as the data used to power them. This article will help you discover effective ways of collecting subscriber data -- allowing you to drive campaigns that evolve as your subscribers' preferences and behaviors change over time.
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blue hornet, bluehornet, data collection, data mining, subscriber information, subscriber, newsletter design, newsletter managment
    
BlueHornet
Published By: Bronto     Published Date: Feb 01, 2018
What you'll learn: • Why batch-and-blast email is losing its effectiveness and the email techniques to replace it. • How techniques like user-generated content and the mining of unstructured data can boost email effectiveness. • What artificial intelligence is offering today – and what it could offer years from now. • How omnichannel merchants can leverage physical locations as part of their online strategy.
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email, omnichannel, retail, ecommerce
    
Bronto
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