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customer experience management

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Published By: Salesforce     Published Date: Oct 17, 2019
Customer experience management means caring about the end-to-end experience your brand has with its prospects, customers, and brand evangelists. Managing the customer experience requires attention to detail at all steps along the path to purchase, from the content created to capture awareness, to the ecommerce experience of shopping on your site, and the after-sale commitment to keep loyal customers engaged using newsletters, coupons, and customer-appreciation sales. Read this guide to find out more.
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Salesforce
Published By: Adobe     Published Date: Oct 10, 2019
In this white paper we discuss the opportunities and challenges associated with customer experience management and highlight three key areas of future focus for successful European marketing leaders: customer consent management in marketing in the light of GDPR; the future of AI-driven customer engagement in marketing; and customer journey management as the new mantra and operating model for marketing operations management. Our observations and conclusions are backed by rigorous research results based on a representative sample of telephone interviews with marketing leaders across Europe. We hope you enjoy this paper and would be interested to hear your feedback. We believe the paper provides the benchmarks and insights to guide the next generation of marketing domain digital technology deployments and beyond into enterprisewide customer experience management.
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Adobe
Published By: MindTouch     Published Date: Oct 02, 2019
The dynamics of the customer journey are constantly expanding and evolving. Traditional “company-first” approaches to delivering service excellence are no longer sufficient. Instead, today’s forward-thinking companies know that a more “customer-first” approach is best. Read our MindTouch-sponsored whitepaper by Lori Bocklund, President of Strategic Contact and experienced industry veteran, as she explores the ties between new self-service entry points and a strong foundation rooted in knowledge management.
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content strategy, customer journey, customer success, digital transformation, knowledge base
    
MindTouch
Published By: Pure Storage     Published Date: Sep 27, 2019
At no other time has data played such a crucial role in the success of our commercial sector, and no more so than in financial services. We can see this powerfully illustrated when we pause to consider the growth of data driven ‘technologies’ such as Artificial Intelligence and their prevalence in driving innovation in areas such as risk management, multi-channel customer experience and fraud detection. So keen is the sector to use data to deliver advantage, that PwC says startups with a strong AI-based offer attract some of the most lucrative funding – to the tune of $1 billion over the past two years.1 With this as our landscape, and the continued drive to deliver data-driven innovation the prospect of disruption and downtime is something that cannot be countenanced. This being the main reason why the senior management of most organisations continue to buy into tried-and-tested Disaster Recovery (DR) strategies. We all feel assured that if we ‘double up’ our investments in – as f
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Pure Storage
Published By: Adobe     Published Date: Sep 23, 2019
An excellent CMS solution provides your business with the flexibility to grow into a broad experience delivery platform. It should enable your business to scale and add new capabilities as it grows, and easily integrate with other marketing technologies. Why should the target audience care? Customer expectations have increased. They now expect their in-store experiences to be continuous and consistent extensions of the online journey. And the online journey provides fast, dynamic, and interactive experiences. If your business is not well informed on what is needed from a content management solution, it may come up short on customer experience. A successful and growing business will choose a solution that helps them future-proof for emerging channels and effectively manage mature ones. Supporting Concepts: Navigate your business through the noise. Apply these questions and insights to your selection process and avoid the pitfalls of costly and rigid content management systems.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Customer experience is the new management battleground. You know it better than anyone. Most customer experience best practices center on the value businesses need to bring to customers. But what role do customer needs play in creating an enterprise plan of attack? Get the full scoop. Plus, learn how experience managers at companies like Guitar Center, Nestle, and PETCO keep their brands thriving and competitive. Read CMO Club Solution Guide: Customer Experience Essentials.
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Adobe
Published By: SAS     Published Date: Sep 05, 2019
Envision this situation at a growing bank. Its competitive landscape demands an agile response to evolving customer needs. Fortunately, analytically minded professionals in different divisions are seeing results that positively affect the bottom line. • A data scientist in the business development team analyzes data to create customized • experiences for premium customers. • A digital marketer tracks and influences the customer journey for prospective • mortgage customers. • A risk analyst builds risk models for the bank’s loan portfolios. • A data analyst examines data about local customers. • A technical architect defines a new system to protect bank data from internal and • external cyberthreats. • An application developer builds a new mobile app for online customer portfolio • management. Between them, these employees might be using more than a dozen packages for analytics and data management.
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SAS
Published By: FinancialForce     Published Date: Aug 20, 2019
Manage your People, Customers & Projects on Salesforce Cloud Professional Services Automation (PSA) gives you the visibility and power to drive revenue growth, improve margins and deliver on your promises. Harness the power and ease of Salesforce, the #1 cloud platform Experience enterprise class scalability A window to connect your resources and projects Schedule the right people onto the right projects at the right time Connect Sales and Services for better resource management and customer satisfaction
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FinancialForce
Published By: VMware     Published Date: Aug 16, 2019
It can be stressful to be at the heart of your organization's digital transformation initiatives. You're the IT pro everyone is trusting to balance two top business priorities: maximizing end-user productivity and minimizing threats. Modern management ensures you can do both. Download this customer experience to learn how two IT leaders describe how they are improving employee productivity and addressing complex management issues head-on with a modern approach to management.
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VMware
Published By: ttec     Published Date: Jul 24, 2019
Omnichannel is one of those words everyone uses, but few use correctly. It’s not another word for multichannel. It’s a different state of existence. In our experience, multichannel is the ability to interact with customers across many different channels, but not necessarily in a cohesive fashion. As new channels become available, they are “bolted on” to existing customer experience infrastructure such as CRM or customer support systems. Too frequently, the management of these channels becomes siloed (web versus in-store sales, for example). The effect of this from the customer experience standpoint can be disjointed and jarring. For example, the resolution of an issue following a customer conversation with an associate in the contact center may not be reflected when the customer goes online or into a store. Yet the ability to offer multichannel service experience is table stakes for today’s business. If you’re not available in the channels where customers want you to be, you cease to b
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ttec
Published By: Akamai Technologies     Published Date: Jul 02, 2019
Loyalty and rewards programs are powerful tools for brands to boost member engagement, acquisition, and retention. Learn why leading brands are turning to modern customer identity and access management (CIAM) solutions to scale their loyalty programs, improve user experience, and maximize ROI. In this paper, we identify the challenges associated with transforming, expanding, and scaling customer loyalty and rewards programs and related membership initiatives, and present solutions based on real-world case studies from four industries. We explore the requirements for an enterprise-grade CIAM solution and address related issues such as build vs. buy and CIAM vs. IAM. By examining four diverse case studies — and the resulting identity management solutions that were implemented by the respective companies — this paper provides valuable insight for any enterprise wishing to expand or uplift its customer loyalty program to meet membership needs in the age of the consumer.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Jul 02, 2019
Customer identity and access management (CIAM) is increasingly important for brands to deliver the seamless, secure digital experiences demanded by empowered consumers. As part of its Identity and Access Management Playbook, Forrester Research provides guidance to build a customer-obsessed IAM team that has the technical skills, business influence, and interpersonal attributes to architect a CIAM strategy and roll it out across functional groups. Read the full report to learn critical considerations to make your CIAM team effective. Report highlights: ? Four essential roles for your CIAM team ? Why sharing and integrating customer data across organization barriers is critical for success ? The most important technical, business, and interpersonal skills to look for in CIAM candidates
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Akamai Technologies
Published By: MuleSoft     Published Date: Jun 27, 2019
Banks of all sizes, from multinational firms to regional credit unions, face unparalleled pressure to digitally transform in the face of evolving customer expectations. Learn how a top 10 bank partnered with MuleSoft to address these pressures by developing an application network to rapidly modernize legacy systems, digitally transform mortgage lending, and accelerate Salesforce implementation. Read this whitepaper to learn: How banks can leverage APIs to accelerate integration between core banking systems, legacy applications, and modern SaaS endpoints. The step-by-step approach a top 10 bank took to build a Center for Enablement (C4E) and transform their SDLC to accelerate application development. How the bank created unified customer experiences across different product lines, from mortgages to wealth management, across in-person, and digital engagement channels.
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MuleSoft
Published By: Adobe     Published Date: Jun 26, 2019
In the race to please customers and beat out the competition, there’s been a lot of talk about customer data platforms (CDPs). For marketers, a CDP is just what they’ve been looking for — a more comprehensive approach to unified customer data that lets you include raw personally identifiable information or sensitive data in your data pool. But while IT teams see the ultimate value, they may question the idea introducing a new point solution that complicates their tech stack even more. The days of brute forcing customer experience with new technology are over. Today, IT teams need to make decisions about customer experience management that span the business and go beyond marketing. That requires a different approach to the customer data problem. To learn more about our solution to the customer data platform, read our article Real-time CPD. Real-time customer experience.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
Gartner conducts an annual magic quadrant on CRM lead management and Marketo has been named as a leader. Marketo leads all vendors in completeness of vision, and now part of Adobe, seek to continue that vision for a product that helps create the best possible customer experience. Read the Gartner report Magic Quadrant for CRM Lead Management, and learn the following: ? How CRM lead management enhances the customer journey ? How CRM lead management can convert even more sales ? Why Marketo remains a Leader on the strength of its overall platform
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Adobe
Published By: Google - SAP     Published Date: Jun 20, 2019
Maximize go-to-market initiatives with SAP To succeed in today’s hypercompetitive environment, consumer products companies need greater speed and agility. See how SAP C/4HANA solutions can help you synchronize activities across your modern trade and direct-to-consumer efforts – and ultimately bring you closer to your consumers. Grow your brand and your market share with an intelligent strategy. The Crossover Effect: Positioning Consumer Products Companies for Growth Learn how SAP empowers consumer products companies to improve customer experience and leverage new types of data, digital capabilities, and success measures to drive growth. ? Join the Direct-to-Consumer Revolution Learn about how SAP Customer Experience solutions enable consumer products companies to get closer to the consumer than ever before. ? Henkel Drives Sales Innovation with SAP Trade Management Martin Reinicke of Henkel Beauty Care shares how the SAP Trade Management solution helps the company adapt to rapid m
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Google - SAP
Published By: FICO EMEA     Published Date: May 31, 2019
: FICO commissioned an independent research study by TM Forum to look at how global telecommunication providers are using (and plan to use) machine learning and advanced analytics to improve the customer experience in credit risk and beyond. This in-depth report includes key insights from a global survey as well as executive interviews with leading communication service providers such as Telstra, Vodafone, Sky, Globe Telecom, and BT on their vision for leveraging artificial intelligence to stop fraud, better engage customers across channels, improve risk management, and drive collection results. Read this report to understand: o What CSPs see as the biggest drivers for deploying advanced analytics over the next two years o How and where BT, Globe Telecom, Vodafone UK, Sky and Telstra are using analytics, from marketing through origination o The opportunities and pitfalls around financing devices as opposed to or in addition to subsidising them o The scope for analytics to improve c
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csp, advanced analytics, telco, improve credit risk, reduce fraud loss
    
FICO EMEA
Published By: Dell APAC     Published Date: May 25, 2019
"Dell and its partners provide a range of solutions that enable their customers to transform the capabilities of the workforce. Dell commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential benefits and costs enterprises may realize by deploying three key Workforce Enablement Solutions, namely: › Best device experience: a hardware policy combining the choice of a range of Dell PCs, tablets, and peripherals with rapid configuration and delivery. › Unified endpoint management (UEM): an integrated approach to managing mobile devices, PCs. and other workstation technologies. In this case study, implementations of Workspace ONE, VMware’s UEM solution, have been assessed. › Enterprise collaboration: includes capabilities such as messaging, conferencing, document sharing, and business use of social media. In this case study the collaboration elements of Microsoft Office 365, namely OneDrive, SharePoint, Teams, Skype for Business, and Yammer
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Dell APAC
Published By: Dell APAC     Published Date: May 25, 2019
"Dell and its partners provide a range of solutions that enable their customers to transform the capabilities of the workforce. Dell commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential benefits and costs enterprises may realize by deploying three key Workforce Enablement Solutions, namely: › Best device experience: a hardware policy combining the choice of a range of Dell PCs, tablets, and peripherals with rapid configuration and delivery. › Unified endpoint management (UEM): an integrated approach to managing mobile devices, PCs. and other workstation technologies. In this case study, implementations of Workspace ONE, VMware’s UEM solution, have been assessed. › Enterprise collaboration: includes capabilities such as messaging, conferencing, document sharing, and business use of social media. In this case study the collaboration elements of Microsoft Office 365, namely OneDrive, SharePoint, Teams, Skype for Business, and Yammer
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Dell APAC
Published By: Dell APAC     Published Date: May 25, 2019
"Dell and its partners provide a range of solutions that enable their customers to transform the capabilities of the workforce. Dell commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential benefits and costs enterprises may realize by deploying three key Workforce Enablement Solutions, namely: › Best device experience: a hardware policy combining the choice of a range of Dell PCs, tablets, and peripherals with rapid configuration and delivery. › Unified endpoint management (UEM): an integrated approach to managing mobile devices, PCs. and other workstation technologies. In this case study, implementations of Workspace ONE, VMware’s UEM solution, have been assessed. › Enterprise collaboration: includes capabilities such as messaging, conferencing, document sharing, and business use of social media. In this case study the collaboration elements of Microsoft Office 365, namely OneDrive, SharePoint, Teams, Skype for Business, and Yammer
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Dell APAC
Published By: Dell APAC     Published Date: May 25, 2019
"Dell and its partners provide a range of solutions that enable their customers to transform the capabilities of the workforce. Dell commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential benefits and costs enterprises may realize by deploying three key Workforce Enablement Solutions, namely: › Best device experience: a hardware policy combining the choice of a range of Dell PCs, tablets, and peripherals with rapid configuration and delivery. › Unified endpoint management (UEM): an integrated approach to managing mobile devices, PCs. and other workstation technologies. In this case study, implementations of Workspace ONE, VMware’s UEM solution, have been assessed. › Enterprise collaboration: includes capabilities such as messaging, conferencing, document sharing, and business use of social media. In this case study the collaboration elements of Microsoft Office 365, namely OneDrive, SharePoint, Teams, Skype for Business, and Yammer
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Dell APAC
Published By: Dell APAC     Published Date: May 25, 2019
"Dell and its partners provide a range of solutions that enable their customers to transform the capabilities of the workforce. Dell commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential benefits and costs enterprises may realize by deploying three key Workforce Enablement Solutions, namely: › Best device experience: a hardware policy combining the choice of a range of Dell PCs, tablets, and peripherals with rapid configuration and delivery. › Unified endpoint management (UEM): an integrated approach to managing mobile devices, PCs. and other workstation technologies. In this case study, implementations of Workspace ONE, VMware’s UEM solution, have been assessed. › Enterprise collaboration: includes capabilities such as messaging, conferencing, document sharing, and business use of social media. In this case study the collaboration elements of Microsoft Office 365, namely OneDrive, SharePoint, Teams, Skype for Business, and Yammer
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Dell APAC
Published By: Dell APAC     Published Date: May 16, 2019
"Dell and its partners provide a range of solutions that enable their customers to transform the capabilities of the workforce. Dell commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential benefits and costs enterprises may realize by deploying three key Workforce Enablement Solutions, namely: › Best device experience: a hardware policy combining the choice of a range of Dell PCs, tablets, and peripherals with rapid configuration and delivery. › Unified endpoint management (UEM): an integrated approach to managing mobile devices, PCs. and other workstation technologies. In this case study, implementations of Workspace ONE, VMware’s UEM solution, have been assessed. › Enterprise collaboration: includes capabilities such as messaging, conferencing, document sharing, and business use of social media. In this case study the collaboration elements of Microsoft Office 365, namely OneDrive, SharePoint, Teams, Skype for Business, and Yammer
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Dell APAC
Published By: Dell EMC EMEA     Published Date: May 08, 2019
Dell and its partners provide a range of solutions that enable their customers to transform the capabilities of the workforce. Dell commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential benefits and costs enterprises may realize by deploying three key Workforce Enablement Solutions, namely: - Best device experience - Unified endpoint management - Enterprise collaboration The purpose of this study is to provide readers with a framework to evaluate the potential impact of these Workforce Enablement Solutions on their organizations.To better understand the benefits, costs,and risks associated with investment in these solutions, Forrester interviewed eight large enterprise customers with years of experience using Workforce Enablement Solutions—this data was supplemented by a survey of over 700 organizations. Download this whitepaper to find out more.
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Dell EMC EMEA
Published By: Hewlett Packard Enterprise     Published Date: Apr 26, 2019
With the maturing of the all-flash array (AFA) market, the established market leaders in this space are turning their attention to other ways to differentiate themselves from their competition besides just product functionality. Consciously designing and driving a better customer experience (CX) is a strategy being pursued by many of these vendors.This white paper defines cloud-based predictive analytics and discusses evolving storage requirements that are driving their use and takes a look at how these platforms are being used to drive incremental value for public sector organizations in the areas of performance, availability, management, recovery, and information technology (IT) infrastructure planning.
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Hewlett Packard Enterprise
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