At IBM Watson Marketing, we believe deeply in this
practice and have dedicated a large effort to provide
some of this critical data to marketers.
The newest IBM Watson Marketing annual report of
marketing benchmarks is bigger and better than ever
with mobile marketing metrics data in addition to
email marketing metrics.
This yearís report includes traditional benchmark
metrics such as email marketing open, click-through
and unsubscribe rates, as well as email client and
device data and engagement/read rates. New
this year to the report are delivery and message
frequency metrics for SMS and open and clickthrough rates for mobile push messages.
Looking to improve your email campaigns? Now you can with 3 remarkable email tools.
Competitive Tracker - email data & creative on what your direct competitors are doing.
Design Tracker, powered by Litmus - pre test the campaign before you hit send button.
Inbox-tracker - know in real-time your inbox delivery.
Learn more by downloading our quick overview white paper.
Architects and engineers focus on functionality, cost effectiveness and efficiency. Yet many firms fail to apply those same standards to sharing large files with their clients. Read this E-Book to learn how your firm can beat your competitors who use traditional file sharing solutions:
Avoid the unreliability and time-consuming limitations of FTP and email. Send files of any size with ease, then track their delivery online.Create a personalised, secure online portal your clients can access for all their files.
Published By: YouSendIt
Published Date: Sep 17, 2008
Sending presentations, audio, video, or graphics files can jeopardize your network’s security. Now learn why you should never use FTP or conventional email to send oversize files; how managed file transfer makes networks safer; and how to avoid email compliance hassles. Don’t let large files become a security issue—download this white paper now.
Sending presentations, audio, video, or graphics files can jeopardize your network’s security. Now learn why you should never use FTP or conventional email to send oversize files; how managed file transfer can make your network safer; and 7 key criteria to look for. Plus, find out how to avoid email compliance hassles using tracking and traceability. Transferring large files could be a potential security issue. Download this white paper now and learn how to prevent it.
Insider information pertaining to deliverability changes affecting email sent to Yahoo, Hotmail, AOL and Gmail. Find out how authentication, domain reputation and user engagement metrics will affect your email delivery in 2010. It's not all about your IP's anymore!
Published By: YouSendIt
Published Date: Sep 17, 2008
In this FactPoint study, discover why companies are increasingly adopting managed file transfer to send large and important files. Learn key factors driving the migration away from e-mail and FTP; the top 8 features to look for; and tough questions to help you choose a solution. Find out why countless companies are making the move—download your copy now.
In this FactPoint study, discover why companies are increasingly adopting managed file transfer to send large and important files. Learn key factors driving the migration away from e-mail and FTP; the top 8 features to look for; and tough questions to help you choose a solution. Also, find out how to maximize privacy, security, speed, and ease of use. Find out why countless companies are making the move—download your copy now.
Published By: ColdSpark
Published Date: Feb 23, 2007
Though legacy open-source email network applications like sendmail and postfix are widely used, the escalating demands of today's enterprise environments have outpaced their capabilities. Large organizations must now look to implement a true enterprise mail transport platform to support the standards of their current and growing business. Learn how to modernize your email system now.
Published By: AcquireWeb
Published Date: Apr 07, 2008
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
Published By: Mimecast
Published Date: Apr 10, 2019
Email. Itís the number-one business application used by organizations. Itís also the number-one method used to execute cyberattacks, enabling malware delivery, phishing, impersonations, and the spread of threats that are already internal to your organization. In fact, 91 percent of all cyberattacks start with an email. And your organization canít function for long without email. How many hours of email downtime can your organization comfortably live with? If email isnít accessible due to an adverse incident like malicious intent, human error or technical failure, your organization would likely suffer.
The only way to get ahead of cybercriminals and to holistically protect your business is to adopt a new approach to email security. You need a multidimensional approach that brings together threat protection, adaptability, durability and recoverability in a single cloud-based service. You need to enable these four dimensions to truly provide cyber resilience for your email.
Published By: Cisco EMEA
Published Date: Mar 08, 2019
When it comes to the threat landscape, itís important to take a look in the rearview mirror once in a while.
As with driving, not only do you get a good look at whatís behind you, but you can often spot whatís coming up quick, set to overtake you.
Thatís the spirit of this threat report. Weíve picked out five key stories from the last year or so, not just because they were big events, but because we think these threats, or similar ones, could very well appear in the near future. Take modular threats like Emotet and VPNFilter, for example.
These are threats that can deliver an on-demand menu of attacks and threats, depending on which device is infected or the intended goal of the attacker. We saw plenty of such modular threats in recent history, and wouldnít be surprised if we see more in the future.
Email remains the darling delivery method of attackers, with threats from cryptomining to Emotet using it to spread. Itís also highly likely that other threats, such as unauthorized M
Written by the experts behind successful top-brand campaigns, this whitepaper covers everything from designing for todayís multi-screen readership to conquering coding errors that ruin carefully crafted emails. Read best practices for Email Design and Coding now.
Published By: AppSense
Published Date: May 02, 2008
Email marketing provides a lot more flexibility as the delivery schedule isn't dependent on outside factors. However, just because email gives you instant access to your subscribers doesn't mean you can email them impulsively or impetuously. Your emails must follow a plan that is as well thought-out and deliberate as all of your other marketing initiatives in order to remain effective.
After evaluating PowerMTA from Port25 Solutions, smartFocus' digital messaging objectives for enhanced inbox placement became a reality. Read the full case study to find out what Port25 can do for you and your business too!
This Whitepaper will attempt to address some frequently asked questions about the core differences between open source MTAs and commercial MTAs. It will also explain why making the switch may qualify as long term cost-effective investment.
Today's enterprise environments need fast, reliable and immediate execution of email messaging flow. And to successfully achieve greater deliverability, proven technologies need to be in place to optimize the messaging infrastructure.
As the chief crisis management solution nationwide, it is essential that eAlert utilizes a delivery system with maximum reliability, delivery performance, and reporting features to meet its clients' demands - PowerMTA was the only SMTP software flexible enough to supply these necessary features and easily integrate into eAlert's current system without interruption.
The PowerMTA Management Console (PMC), v1.0, is a newly released web based enterprise and a scalable software solution. PMC allows for the centralized configuration, monitoring, and reporting of multiple PowerMTAT installations.
Today, email deliverability is a challenging goal and a moving target all at the same time. Traditional metrics such as email volume and open rates are going up, but inbox placement is in decline. And no matter how fantastic your email is, it wonít generate a response if it isnít delivered. So, what can todayís marketers do to make sure their messages hit the inbox?