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Marketing Automation

Marketing Automation provides information about the business environment, including information on competitors, industry trends, and macroenvironmental variables. EMA applications are used to improve marketing efficiency
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White Paper Published By: Marketo     Published Date: Mar 16, 2017
This ebook highlights the benefits of ABM and illustrates how you can create and implement a lean and effective ABM initiative right now.
Tags : 
marketo, account based marketing, abm, lead generation, target accounts
    
Marketo
White Paper Published By: Marketo     Published Date: Mar 16, 2017
Read this complimentary report and find out why Marketo was named a leader based on the strength of its current offering, vision, roadmap, and marketplace impact.
Tags : 
marketo, revenue management, lead management, lead generation, sales pipeline
    
Marketo
White Paper Published By: Dun & Bradstreet     Published Date: Oct 26, 2016
After skimming through the pages of this book, you’ll learn exactly what programmatic is, why you need it, how it works, and why there’s no looking back when planning you’re next great ad campaign.
Tags : 
programmatic, digital advertising, audience data, adtech buying, marketing automation
    
Dun & Bradstreet
Free Offer Published By: Dun & Bradstreet     Published Date: Oct 24, 2016
We hope this insight into how your colleagues and peers use programmatic helps you make better decisions about your own future advertising methods.
Tags : 
programmatic, digital advertising, b2b marketing, marketing data, marketing automation
    
Dun & Bradstreet
White Paper Published By: Dun & Bradstreet     Published Date: Oct 24, 2016
Anyone who attempts personalized B2B marketing is pestered by a niggling problem. It requires us to get everything “right,” but what’s “right” is relative to the individual business buyer in question.
Tags : 
digital marketing, b2b marketing, programmatic, customer data, marketing intelligence
    
Dun & Bradstreet
White Paper Published By: Crimson Hexagon     Published Date: Oct 11, 2016
This guide will help you learn the fundamentals of social media analytics and how you can apply it to your organization to make smarter, more data-backed decisions.
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crimson hexagon, social media analytics, social media management, smm, social data
    
Crimson Hexagon
White Paper Published By: Blue Valley Telemarketing     Published Date: May 13, 2016
This white paper focuses on one element of the marketing plan: content marketing. It covers what should go into a high-functioning content marketing strategy.
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content marketing, marketing strategy, distribution channel, roi, marketing automation
    
Blue Valley Telemarketing
White Paper Published By: Pegasystems     Published Date: May 02, 2016
This report, sponsored by Accenture and Pegasystems, explores how companies are managing their digital transformation initiatives, their goals, drivers and challenges, and how they are boosting their digital capabilities.
Tags : 
pegasystems, digital transformation, analytics, mobile marketing, social media
    
Pegasystems
Webinar Published By: Cisco     Published Date: Mar 07, 2016
Find out how the Internet of Things (IoT) is changing manufacturing.
Tags : 
iot, plant networks, connected factory, reducing costs, quality management
    
Cisco
Webinar Published By: Cisco     Published Date: Mar 01, 2016
View this webcast series to learn the value of the Internet of Things (IoT).
Tags : 
internet of things, iot, automation, cisco, manufacturing management
    
Cisco
White Paper Published By: Wayin     Published Date: Dec 11, 2015
This report aims to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by brands
Tags : 
wayin, social media marketing, real time marketing, branding, consumers
    
Wayin
White Paper Published By: Shareablee     Published Date: Dec 04, 2015
In the first half of 2015, social engagement for the average U.S. brand grew 52% year over year across Facebook, Twitter and Instagram. Shareablee unpacks this social growth and examines which categories and brands are capturing the largest share across the social web.
Tags : 
shareablee, social media, social media growth, facebook, instragram
    
Shareablee
White Paper Published By: Blue Valley Telemarketing     Published Date: Dec 04, 2015
Learn how telemarketing places quality content in the hands of qualified decision makers in real time.
Tags : 
blue valley, blue valley telemarketing, telemarketing, content marketing, content management
    
Blue Valley Telemarketing
White Paper Published By: Conversica     Published Date: Nov 10, 2015
In this white paper, you’ll learn why more leads won’t generate more sales, and what you can do instead.
Tags : 
conversica, leads, lead generation, lead data, customer satisfaction
    
Conversica
White Paper Published By: Conversica     Published Date: Nov 10, 2015
In this whitepaper you will learn how artificial intelligence can automatically interpret and respond to emails from leads.
Tags : 
conversica, sales leads, leads, lead nurturing, intelligence
    
Conversica
White Paper Published By: Conversica     Published Date: Nov 10, 2015
In “Best Practices for Sales Development: Turning Leads into Opportunities,” Conversica and Five9, a cloud contact center software firm, share real-world metrics, strategies and resources for businesses ready to evolve to the next stage.
Tags : 
conversica, sales pipeline, sales opportunity, leads, lead nurturing
    
Conversica
White Paper Published By: Conversica     Published Date: Nov 10, 2015
Learn how your lead engagement efforts can match the volume of your marketing by prompting your leads to talk back.
Tags : 
conversica, leads, sales leads, lead response, communication
    
Conversica
White Paper Published By: TheMarketingScope     Published Date: Oct 28, 2015
You have to think holistically with a full funnel solution that can deliver content, drive real results and offer mutual value to your business and to customers at the same time.
Tags : 
linkedin, marketing funnel, content management, content strategy, customer engagement
    
TheMarketingScope
White Paper Published By: TheMarketingScope     Published Date: Oct 28, 2015
Everything you need to know about marketing on LinkedIn, written both strategically, and instructionally. It’s your one-stop shop to the vast opportunities that await—increase awareness, influence perception, generate high quality leads, and ultimately drive revenue.
Tags : 
linkedin, lead generation, brand awareness, marketing strategy, sales pipeline
    
TheMarketingScope
White Paper Published By: TheMarketingScope     Published Date: Oct 28, 2015
Getting more people to sign up for your webinar is achievable, but it requires catching them at a moment when they’re receptive and hitting them with a message that resonates.
Tags : 
best practices, marketing automation
    
TheMarketingScope
White Paper Published By: Sponsored by Brandify and YP and SIM Partners     Published Date: Oct 19, 2015
This report examines the current market for enterprise local marketing automation (LMA) tools and the considerations involved in implementing LMA software.
Tags : 
local marketing automation, lma, marketing tools, seo, landing pages
    
Sponsored by Brandify and YP and SIM Partners
Free Offer Published By: TheMarketingScope     Published Date: Sep 29, 2015
In this eBook, we’re going to diagnose the most standard ailments of businesses who avoid content marketing like the plague. We’re going to tell you why, and how, you can put more than a bandaid solution in place.
Tags : 
content marketing, lead generation, market research, market strategy, marketing automation
    
TheMarketingScope
White Paper Published By: Cisco     Published Date: Aug 27, 2015
Learn how you can decrease downtime, introduce new products faster, and foster innovation with Cisco's Connect Factory.
Tags : 
industrial enterprise, manufacturing, connected factory, convergence, automation
    
Cisco
Webinar Published By: Cisco     Published Date: Aug 27, 2015
See how factories, utility companies, railroads, and other organizations are taking advantage of Internet of Things technology.
Tags : 
connected factory, internet of things, iot solutions, data management, convergence
    
Cisco
White Paper Published By: Cisco     Published Date: Aug 27, 2015
This kit offers everything needed to connect, secure, and analyze a manufacturing floor, to evaluate the benefits of a connected factory before launching factory-wide.
Tags : 
connected factory, starter kit, manufacturing process management, programmable logic controllers, plcs
    
Cisco
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